Do customers really want the product you are developing?

Come discover:

If you are selling a product or solving a problem
What type of market you are entering
How to create customer personas
How to build a Minimum Viable Products

Feeling excited already? There’s a lot more on offer.

Build a Minimum Viable Product that customers will love to pay for.

What is the I2MF program?

The i2MF program is a discovery and learning program for startup founders like you. By using the tried-and-tested Business Model Canvas framework, it helps you:

Know your target market, target customers, and competitors better.
Develop a Minimum Viable Product.
Build your business model.

Learn by doing. Discover great tips and tricks on the way.

Start the journey now

Who is the I2MF program for?

The i2MF program is for entrepreneurs who have found a problem worth solving and have begun developing a product.

If you have been trying to figure out how to develop a Minimum Viable Product, you have reached the right place.

Join the program

Why choose I2MF?

I2mf is the brainchild of industry veterans who live and breathe startups. Some of the feathers in the cap of the founders-mentors:

Cumulative experience of 50 years
Investments and advisory roles in Zomato and Policybazaar
Investments in Cashify, VastraApp, MEDdelivery & Nivesh.com
Telecom and recruitment startups set up in France and India
Angel investments in over 25 startups
Startups mentored – One hundred and counting
Heading and curating businesses in real estate, education, and recruitment

Choosing i2mf means placing your trust in a platform founded on lessons learnt and insights gained through first-hand experience.

What other entrepreneurs say

Below are short courses for you to explore different aspects
of your startup. Each course takes just 15min

“It was a really great session with Deepali ma'am, she gave a lot of great ideas for the app and also multiple questions to ponder upon that will help us while fundraising.”

Puru Thakkar

Founder Nyusapp.com

“Many insights from senior leaders and mentors like Vivek Khare and Deepali singh will help me going forward with my startup venture. Im happy that at the end of the session some of the pain points and business targets we discussed were resolved and correlated for a larger business clarity. Now my job is to translate these suggestions and ideas into results. I hope I2MF evolves and expands further so that we can have more such sessions”

Gopi Krishna

Founder Sachudyog.com

“I2MF is an excellent initiative to support young entrepreneurs, which helps them to clear their doubts and start their entrepreneurial journey. I highly recommend this mentor session for upcoming startups, founders and entrepreneurs and wish the team all success.”

Adarsh Kant

Founder(stealth mode).

Prajyot Kadam

Founder(dihaadi.com)

Sumeet Mahendra

Founder(RTIwala.com).

"The connection I2MF helped me make were useful and lead to great conversation and assistance from a relevant mentor, there wasn't another way we would serendipitously connect."

Mahek Mody

Building Products ( Stealth Mode).