Launch your start-up:An easy step by step guide to building your business from ideation to market fit.
Get StartedSee how the world’s best startups are developed
Introduction module free for all
Self-paced learning
Self-assessments + Quizzes Learning by doing
Based on the Business Model Canvas
Flexible & customizable pricing
13 modules + Mentoring sessionsi2MF’s Startup Market Readiness Program is a hands-on learning program for startup founders to expedite their journey from ideation to market fit. The program concentrates on the most essential elements of developing a new business model or refining an existing one.
By basing its product development on actual information rather than mere assumptions and intuition, a startup is better positioned to achieve product-market fit and become a success story instead of ending up as an also-ran.
Join the program to channelize your time and energy into productive efforts to develop and launch a Minimum Viable Product (MVP) that meets the needs of the market. Learn how to find new customers and retain existing ones. Explore different revenue streams and find out how to make money from them. Learn a number of often overlooked issues to maximize your chances of finding entrepreneurial success.
Get your startup ready for the market. Get to know your customers and their needs. Understand your startup better. Work on your startup’s strengths and fix the weaknesses. Test and validate your assumptions in the real world. Avoid common pitfalls. Find expert guidance and get the knowledge and the confidence to turn your brilliant startup idea into a winning model of success.
The Startup Market Readiness Program packs a lot of punch.
Learn online from a location of your choice for as many hours a day or week as you like.
Get the most essential information and tips on the all-important aspects of running a startup business.
Get one-on-one feedback and advice from industry leaders with 50+ years of cumulative experience setting up startups and investing in and advising unicorns like Zomato and Policybazaar.
By the end of the program, have in your startup toolkit a thoroughly-researched, well-designed Business Model Canvas and other handy tools to pitch your idea to investors and customers.
Successful startups have one thing in common. They test their assumptions early and often and change course when needed. The Startup Market Readiness Program requires you to do the same.
From one module to the next, you:
At the end of the program, you have in hand a well-researched Business Model Canvas of your startup that puts all the pieces of the startup puzzle in place for you to get a nice, orderly view of your startup.
This Startup Market Readiness Program is for you if you are:
Anyone at any stage of a startup journey can benefit from this program. You can do the program in toto or choose only the relevant parts to customize it for your specific needs.
The Startup Market Readiness Program will help you:
You should enroll in the Startup Market Readiness Program if:
The Startup Market Readiness Program is composed of 13 modules based on the famous and tried-and-tested Business Model Canvas.
Co-founder and Mentor
Technologist, investor, mentor, advisor… Vivek is a man of many parts. After cutting his teeth as Technology Head at Info Edge and Business Head at Jeevansathi.com, he took on the role of VP Corporate Development at Infoedge and invested in and mentored unicorns like Zomato and Policybazaar and other successful startups like Meritnation, Happily Unmarried, Canvera, and Jaypore.
Having learnt all about the consumer market on the job, Vivek knows a good investment when he sees one. As a lead investor, he has helped build many successful online businesses, including VastraApp, MEDdelivery, and Nivesh.com. He is one of the most successful angel investors out there, with a portfolio of 25 something startups.
As a co-founder of i2MF, Vivek is set to mentor you to success like he has many other budding entrepreneurs.
Co-founder and Mentor
Long before she decided to set out on her own entrepreneurial voyage, Deepali was already working with raw ideas and building businesses from the ground up. Having been one of the core members of Naukri.com, she headed and curated successful businesses like 99acres.com and Firstnaukri.com.
With more than 25 years of experience in the domains of education and human resources, Deepali’s strength lies in finding solutions to challenges related to choosing careers. From defining vision and strategy, performing feasibility studies, and gathering business requirements to modeling a business process, collecting and organizing data, and performing gap analysis, Deepali has worked at every stage of a project lifecycle.
With i2MF, Deepali is here to use her long years of diverse experience to help startup founders navigate the choppy waters of setting up and growing a business as smoothly as possible.
Mentor
Co-founder and Chief Technology Officer of ExpertRating Solutions, with a Master's degree in Computer Science, Harry is an accomplished technology leader focused on yielding product growth through engineering.
In a career spanning over 25 years, Harry has created numerous scalable and resilient software across industries and is as passionate about building web applications as he is about building highly engaged, diversified, and impactful engineering teams and organizations.
As a technology enthusiast, Harry keeps an eye on the latest and emerging technologies and, as a serial entrepreneur, he makes sure to convert them into opportunities to build highly-scalable, distributed systems to support product growth.
Mentor
Co-founder and Chief Operating Officer of ExpertRating Solutions, Ravi is an astute entrepreneur who has a strong ability to sense and seize opportunities before others do. Starting with a small company back in 2000, he has used his strategic planning and management skills to forge alliances with leading job boards and marketplaces such as Naukri.com, Upwork, Guru.com, Fiverr, and Flexjobs, making his company their preferred skills assessment partner.
With over two decades of experience, Ravi has made his experimental company of two people and 50 skill assessment tests grow into a profitable company of 30 employees and 800+ tests. In spite of his professional success, Ravi has never stopped learning. He added a second MBA (in entrepreneurship from Imperial College London) to his list of credentials when he had already become firmly established as an entrepreneur.
Mentor
An alumnus of National Institute of Design, Lokesh is a product designer by trade and an entrepreneur at heart. From ideation to adoption, he has experience in all aspects of digital product design and has created diverse products, ranging from daily use applications for clients like Nokia to enterprise products for clients like Vanenburg. During his stint at Info Edge, he spearheaded the UX team and handled the company’s transition from legacy systems to a user-centered approach.
Lokesh is a passionate advocate of usability, appropriateness, and sustainability in design. He teaches at design schools as visiting faculty and conducts workshops for senior professionals in design thinking and for industrialists in product ergonomics and interface design.
Mentor in Chief
Technologist, investor, mentor, advisor… Vivek is a man of many parts. After cutting his teeth as
Read MoreMentor in Chief
Long before she decided to set out on her own entrepreneurial voyage, Deepali was already working with raw ideas
Read MoreMentor in Chief
Co-founder and Chief Technology Officer of ExpertRating Solutions, with a Master's degree in Computer Science,
Read MoreCo-Founder & Mentor
Co-founder and Chief Operating Officer of ExpertRating Solutions, Ravi is an astute entrepreneu
Read MoreMentor
An alumnus of the National Institute of Design, Lokesh is a product designer by trade and an entrepreneur
Read MoreStart by choosing a pricing plan that suits your needs. Then fill out a registration form to set up your i2MF account. Alternatively, you can first fill out the form and then choose a pricing plan or individual modules to create your custom program.
Startups that achieve the third outcome by the end of the program will become investor-ready. We will put such startups in touch with investors or introduce them to fundraising platforms.
“It was a really great session with Deepali ma'am, she gave a lot of great ideas for the app and also multiple questions to ponder upon that will help us while fundraising.”
Founder Nyusapp.com
“Many insights from senior leaders and mentors like Vivek Khare and Deepali singh will help me going forward with my startup venture. Im happy that at the end of the session some of the pain points and business targets we discussed were resolved and correlated for a larger business clarity. Now my job is to translate these suggestions and ideas into results. I hope I2MF evolves and expands further so that we can have more such sessions”
Founder Sachudyog.com
“I2MF is an excellent initiative to support young entrepreneurs, which helps them to clear their doubts and start their entrepreneurial journey. I highly recommend this mentor session for upcoming startups, founders and entrepreneurs and wish the team all success.”
Founder(stealth mode).
Founder(dihaadi.com)
Founder(RTIwala.com).
"The connection I2MF helped me make were useful and lead to great conversation and assistance from a relevant mentor, there wasn't another way we would serendipitously connect."
Building Products ( Stealth Mode).
